Do consumers prefer companies with a purpose in their mission statements? Does a business' story effect their brand? The answer depends on who you ask.
Personally I love working with all businesses as a professional, but certain brands have a special place in my heart. As a consumer, I noticed I am loyal to brands that try to relate to me. For example, I only purchase Dove body wash. I love the various commercials and messages Dove sends to consumers.
Recently Dove crea