Direct Mail Dont's!

We posted an earlier post entitled "Direct Mail.....Is it for my business?" That post detailed the do's of using direct mail. As promised.... here are the Don'ts of direct mail!

Don't:

• Forget to use a sample first!

• Throw too much information at the addressee

• Use language or terminology that the addressee will not understand.

• Forget that a successful campaign will increase the workload.